PakRef: an online store for home appliances and electronics across Pakistan

PakRef sells home appliances and consumer electronics online across Pakistan, linked to a physical store through its store locator. The range covers air conditioners, refrigerators, washing machines, geysers, LED TVs, kitchen appliances, deep freezers, microwave ovens, water dispensers and solar systems.

The website has to make a large, technical catalogue easy to shop and give buyers confidence to order expensive appliances online.

Products are organised by category, with many sub-categories under Home & Kitchen, plus Shop by Brands and a Clearance Sale section. Customers can search, create an account, track an order and find the store.

Product listings show prices, discounts and ratings, with options for variants.

Appliances are high-value, considered purchases. Buyers compare brands, models and prices, and many still want to ask a question before they pay. A store in this market also has to explain delivery and after-sales support clearly to win trust online.

Clear category menus, brand pages and search help buyers find the right model quickly. For customers who want to talk first, “Inquire Now” buttons open a WhatsApp chat about the exact product.

Order tracking, customer accounts and a store locator give buyers the reassurance that there is a real business behind the store, and delivery and installation information appears where it matters.

PakRef’s store turns a wide appliance range into a catalogue that is easy to browse, with a direct line to the team for buyers who want to ask before they order.