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Read the case studyDivan Factory Outlet · Retail and e-commerce · E-commerce website
Divan Factory Outlet: a UK online bed store built around size, type and firmness
An online store for UK-made divan beds, bed frames, mattresses and headboards, with detailed filters, reviews, live chat and two-man delivery information.
- Client
- Divan Factory Outlet
- Industry
- Retail and e-commerce
- Project
- E-commerce website
- Website
- divanfactoryoutlet.co.uk
Introduction
Divan Factory Outlet is a UK family business that sells divan beds, upholstered and electric beds, ottoman storage beds, bed bases, mattresses and headboards, all made in the UK. It also supplies hotel contracts.
Buying a bed online means choosing the right size, base, mattress and firmness without trying it first, so the website has to guide those choices.
Project overview
A mega-menu splits the range into Divan Beds, Electric Beds, Guest Beds, Bed Bases, Mattresses, Headboards, Services and Contracts. Supporting pages cover FAQs, a size guide, assembly instructions, delivery information and upgrades, returns and a blog with buying guides.
The challenge
Bed buyers face many combinations: size, base type, storage, mattress type and firmness. Without help, they leave to compare elsewhere or call to ask. Large items also raise questions about delivery, assembly and returns before people commit.
The solution
Shoppers can filter by size, bed type, base type, mattress type, firmness and headboard type, so the catalogue narrows to what fits their room and preference. A size guide, assembly instructions and delivery pages answer practical questions before checkout.
Customer reviews with photos and videos, live chat, WhatsApp, phone and email support help buyers decide with confidence.
Key website features
- Filters by size, bed type, base type, mattress type, firmness and headboard
- Mega-menu by product family
- Customer reviews with a photo and video gallery
- Live chat, WhatsApp, phone and email support
- Size guide and assembly instructions
- Delivery, upgrades, returns and exchanges information
- Blog with buying guides
- Hotel contract range
What Zynable delivered
- Website design and development
- On-page SEO setup (titles, descriptions, structured data, sitemap)
- Hosting and ongoing maintenance
- Google Ads and conversion tracking (GA4 / Google Tag Manager)
Conclusion
Divan Factory Outlet helps shoppers make a big, practical purchase online by narrowing choices quickly and answering delivery and sizing questions before checkout.
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